Preparez vos negociations de renouvellement de licences en mettant en concurrence la suite unifiee et les API specialisees.
Cette orientation marque le durcissement de la competition et la fin progressive de l'alignement strategique exclusif entre les geants du cloud et les laboratoires de recherche. Elle contraint les entreprises a reevaluer la valeur d'une suite unifiee face a des solutions specialisees.
Sous la pression des investisseurs soucieux du rendement de ses investissements massifs dans l'IA, le groupe modifie son discours d'affaires. Microsoft accelere l'integration de ses propres modeles au sein des logiciels bureautiques pour reduire ses couts, au detritment de ses partenaires historiques.
Impact concret
Les acheteurs informatiques constatent la substitution progressive des modeles tiers dans Word et Excel au profit de solutions internes. Les equipes commerciales de l'editeur mettent desormais en avant des arguments de securite et de cout pour discourager l'usage de modeles externes.
Applications concrètes
Analyse comparative du cout total de possession entre l'adoption globale de Copilot et le maintien d'abonnements separes aupres d'editeurs d'IA specialises.
Microsoft appears to be prepping its sales team to get more competitive with the other major players in the AI industry. At an internal meeting on Tuesday, the company’s executives outlined a plan for salespeople to negatively compare AI products from companies like OpenAI, Google, and Anthropic to its own, according to a new report from Bloomberg. The meeting, billed as a strategy session for the new fiscal year, reportedly leaned heavily on pitching the efficiency and cost-effectiveness of Microsoft’s in-house models against those of its rivals. “Everyone else is selling parts — we’re selling the full end-to-end system. That’s the story that we all need to get out there and tell in FY27,” Executive Vice President Jay Parikh reportedly told the room. Executive Vice President Jacob Andreou reportedly went further, delivering a presentation comparing Copilot directly to Anthropic’s chatbot Claude. According to Bloomberg, Andreou noted that, when it came to performance within Microsoft’s office apps, Anthropic’s model was “slower and less accurate, and lacked the proper security integrations,” Bloomberg writes. TechCrunch has reached out to Microsoft and Anthropic for comment and will update this story if we hear from either outfit. A company coaching its sales team on how to trash-talk competitors isn’t particularly surprising. What’s more notable is who Microsoft is now targeting — the same companies it has long depended on for the AI models powering its own products. It’s just the latest move in that direction. A report earlier this month found that Microsoft has been swapping OpenAI and Anthropic’s models out of flagship apps like Word and Excel in favor of its own — a cost-cutting move, according to that report. There was a time when Microsoft and OpenAI were attached at the hip. The two companies entered into a very unique agreement years ago that saw Microsoft provide capital and compute to OpenAI while allowing Microsoft to enjoy exclusive access to OpenAI’s API and models. The companies amended the partnership in April, dropping the exclusivity clause and clearing OpenAI to sell to Microsoft’s competitors. That revised relationship may help explain the sales team’s new pitch. Microsoft has been battling a less-than-optimal stock outlook over the past year, as investors question the company’s massive spending on the buildout of its AI business . Talking up how competitive those products actually are is likely an attempt to calm those waters and build confidence in Microsoft’s long-term AI plan. Topics AI , Anthropic , Microsoft , OpenAI , TC When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Lucas Ropek Senior Writer, TechCrunch Lucas is a senior writer at TechCrunch, where he covers artificial intelligence, consumer tech, and startups. He previously covered AI and cybersecurity at Gizmodo. You can contact Lucas by emailing lucas.ropek@techcrunch.com. View Bio November 4 Boston Last chance to save up to $190 on TechCrunch Founder Summit. Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle. Savings end June 26, 11:59 p.m. PT . REGISTER NOW Most Popular Anthropic’s newest ad is creeping people out Lucas Ropek Satya Nadella has issued a shocking warning to companies using AI Julie Bort The wildest allegations in Apple’s trade secrets lawsuit against OpenAI Sarah Perez Anthropic starts localizing Claude pricing for India, its biggest market after the US Jagmeet Singh Meta removes controversial AI feature on Instagram after backlash Lucas Ropek Apple sues OpenAI over alleged trade secret theft Sarah Perez Instagram users: Here’s how to stop Meta’s AI from using your photos Lauren Forristal