L'Inde sert de terrain d'expérimentation critique pour tester la tolérance des utilisateurs à la publicité conversationnelle sur un volume d'audience massif.
Cette initiative étend le modèle publicitaire d'OpenAI après des déploiements initiaux aux États-Unis et en Europe, confirmant la priorité accordée à la diversification des revenus avant une future introduction en bourse.
Pour monétiser ses offres gratuites et d'entrée de gamme en Inde, OpenAI s'associe aux agences WPP et Omnicom avec un premier lot de 50 marques. L'entreprise ouvrira le mois prochain un gestionnaire d'annonces dédié exigeant un budget quotidien minimum de 725 roupies (7,60 dollars).
Impact concret
Les responsables marketing disposent dès le mois prochain d'un canal d'acquisition direct pour positionner des marques au moment exact de la prise de décision des utilisateurs.
Applications concrètes
Affichage de messages sponsorisés ciblés selon le contexte de la session et gestion autonome de campagnes publicitaires via la console dédiée.
It seems there is no escaping the ad industry. OpenAI said on Thursday that it will start showing ads on its ChatGPT Free and Go subscription tiers in India. The move comes after the company changed its terms of service earlier this month to indicate that it will show ads to users while they use the AI assistant. OpenAI said in February that it has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers. The company said on Wednesday it will start by showing ads for 50 brands and that it has partnered with agencies WPP and Omnicom for this. OpenAI will also launch an ad manager next month that will let marketers create campaigns for their companies, provided their campaigns have a daily minimum budget of ₹725 ($7.60). “With ChatGPT Ads, businesses of every size can introduce themselves at relevant, high-context moments when decisions are beginning to take shape,” Dave Dugan, head of global ads solutions at OpenAI, said in a statement. OpenAI has worked hard to cultivate its user base in India, launching a sub-$5 plan for ChatGPT Go in August 2025 and even running a limited promo that made that tier free for a full year . It also heavily advertised its products during sports tournaments, like the Women’s Premier League (WPL) and the Indian Premier League (IPL) cricket leagues. More recently, it hired Uber’s India head to lead its expansion efforts in the country. The AI lab started showing ads to U.S. users in February and expanded the program to serve ads in Europe earlier this month . Ahead of a potential IPO, expected this year or next, OpenAI has been trying to ramp up and cement its revenue sources. According to The Wall Street Journal , the AI lab recorded revenue of $6.7 billion in the second quarter ended June 2026, up from $5.7 billion the previous quarter. Last November, The Information reported that OpenAI was aiming to reach 220 million paying subscribers by 2030. The report said that at that time, 35 million users paid for its Plus and Pro plans. Topics Ads , AI , ChatGPT , ChatGPT Go , India , OpenAI When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Ivan Mehta Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web. You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal. View Bio October 13 – 15 San Francisco Don’t miss out . The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era? REGISTER NOW Most Popular Hugging Face is selling a cute $399 open source duck robot, Microduck Rebecca Bellan Nvidia closes in on Hugging Face acquisition Connie Loizos Viral AI startup Instinct has raised $350M at a $2.5B valuation Lucas Ropek Fitbit founders launch Luffu Link, an LTE health and safety band Aisha Malik India’s Airbound bags $37M to take on trucks with rocket-like drones Jagmeet Singh Hugging Face reportedly in talks to be acquired for $13B Rebecca Bellan Who’s behind the new ‘stealth model’ Ox Alpha? Anthony Ha