Google franchit une étape logique vers l'actionnabilité des LLM sans prendre de risque financier direct, en déléguant la relation client et le support après-vente aux plateformes tierces.
Google fait évoluer son moteur de recherche d'une interface de réponse textuelle vers un agent transactionnel capable d'exécuter des actions complexes, ce qui réorganise l'accès aux réservations pour l'industrie du tourisme.
Google enrichit son expérience de recherche conversationnelle avec des fonctionnalités de planification de voyages. L'outil interroge plus de 300 compagnies aériennes pour afficher les tarifs, envoie des alertes par e-mail en cas de baisse de prix et permet de réserver un hôtel directement via Google Pay et des partenaires comme Booking.com ou Expedia.
Impact concret
Les directeurs e-commerce et responsables distribution de l'hôtellerie doivent intégrer leurs flux d'inventaire dans les programmes partenaires de Google pour conserver leur visibilité face à la recherche conversationnelle.
Applications concrètes
Alerte automatique par e-mail en cas de variation de prix sur un itinéraire de vol défini. Recherche de billets d'avion et de nuitées filtrée par solde de miles ou points de fidélité. Réservation simplifiée de chambres d'hôtel via une interface de discussion guidée.
Google is adding new ways for users to plan and book trips through AI Mode, its conversational search experience, the company announced on Thursday. Users will now be able to ask AI Mode to track flight prices, book hotels, and see the cost of flights and hotels in points or miles. The updates indicate that Google is looking to position AI Mode as an AI travel agent of sorts, as it’s moving beyond simply helping users find information to actually handling parts of the trip-planning and booking process itself. Users can now describe to AI Mode when and where they want to fly, and the tool will display the best options available with the latest prices from more than 300 airlines and travel sites. If they’re ready to book, they can go ahead and build their itinerary in AI Mode. If they want to wait and see if prices drop, they can ask something like “track these flight prices for me.” Image Credits: Google They’ll then get an email if prices change for the destination and dates they entered. Flight price tracking in AI Mode is now available in more than 180 countries. As for hotel booking, users will be able to discover and book their next hotel through a conversation with AI Mode. Users can tell AI Mode about their upcoming trip and their hotel preferences to get a list of options alongside reviews and key factors. Once they’ve found a hotel they like, they can ask AI Mode to help complete the booking. Then they need to select the “Continue on Google” option that will appear alongside Google’s integrated partners, which includes hotel chains and travel sites. From there, they can choose their room, review details such as the cancellation policy, and complete the booking with Google Pay. The tech giant notes that the hotel or booking platform will handle the booking and any customer service. Image Credits: Google Hotel booking in AI Mode has started rolling out in the U.S. in English and will be available over the coming weeks with offerings from Booking.com, Choice Hotels International, Expedia, Hilton, Hotels.com, IHG Hotels & Resorts, Marriott International, Priceline, Trip.com, and Wyndham Hotels & Resorts. Google also announced that AI Mode can now display the cost in points or miles for flights and hotels by asking something like “I want to travel from Atlanta to Miami using my AA miles. Help me find some options for nonstop flights departing Oct 9 and returning on Oct 12”. Users will then see how many miles they need to book matching flights. The update is now available globally. Topics AI , Apps , Google When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Aisha Malik Consumer News Reporter Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal. View Bio October 13 – 15 San Francisco Don’t miss out . The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era? REGISTER NOW Most Popular Hugging Face is selling a cute $399 open source duck robot, Microduck Rebecca Bellan Nvidia closes in on Hugging Face acquisition Connie Loizos Viral AI startup Instinct has raised $350M at a $2.5B valuation Lucas Ropek Fitbit founders launch Luffu Link, an LTE health and safety band Aisha Malik India’s Airbound bags $37M to take on trucks with rocket-like drones Jagmeet Singh Hugging Face reportedly in talks to be acquired for $13B Rebecca Bellan Who’s behind the new ‘stealth model’ Ox Alpha? Anthony Ha