Meta réutilise les actifs stratégiques de Gizmo pour évaluer si la création assistée par IA peut devenir un nouveau levier d'engagement grand public.
Meta cherche à adapter le « vibe coding » au grand public en transformant la génération de code sans syntaxe en un format social de divertissement.
Conçue après le rachat de l'équipe Gizmo, l'application Pocket permet aux utilisateurs de créer de petites applications interactives appelées gizmos à partir de simples consignes rédigées. Le service inclut également un flux public d'exploration pour tester les créations de la communauté. L'application est actuellement testée sur iOS et Android au Brésil sans annonce officielle.
Impact concret
Les responsables produit du secteur des applications mobiles doivent anticiper l'arrivée de formats d'interactivité générés à la volée par les utilisateurs.
Applications concrètes
Génération de puzzles interactifs simples par consigne textuelle et test immédiat de micro-jeux créés par d'autres utilisateurs.
Meta is getting into gaming with the launch of a new app called Pocket , which allows people to generate small, interactive apps and games using AI prompts. The software, a result of Meta’s acquisition of the team at the vibe-coded gaming platform Gizmo earlier this year, describes itself as “a creative platform for making and sharing gizmos,” which is what the interactive experiences are called. It also offers a scrollable feed where you can play with gizmos others have made. Based on the app’s screenshots in Google Play, there are many similarities to Gizmo’s original app, which is still listed . Like Pocket, Gizmo also offers a way to use written AI prompts to build small, interactive experiences, and it includes a discovery feed. Alessandro Paluzzi, a reverse engineer and regular spotter of new apps and features, first noticed the app’s launch this morning and published a Play Store screenshot of the app on X. According to data from app intelligence provider Appfigures , however, Pocket was first launched on June 29, 2026 on the App Store and Google Play. (Because of its newness, the firm can’t tell if it’s yet to see any downloads.) #Meta is working on a new app called Pocket 👀 i️ A new creative platform to make and share gizmos. pic.twitter.com/zFjMU5jj1U — Alessandro Paluzzi (@alex193a) July 2, 2026 Other outlets, including Business Insider and Investing.com , have also reported on Paluzzi’s discovery. Meta did not respond to a request for comment. Pocket is another example of Meta’s push to make AI creation tools more mainstream, extending its earlier efforts, which included AI-generated images created via its Meta AI app and AI videos created with its app called Vibes. It has also added AI features across its social platforms and into its video-editing app for creators, Edits . Image Credits: Meta Given that Meta has not officially announced Pocket’s debut, it’s likely that Pocket is still in its initial experimentation phase. Appfigures notes that the app is currently only available in Brazil. Its counterpart, Gizmo, however, had generated 635,000 lifetime installs across both iOS and Google Play, according to Appfigures, which noted it had a 98% positive sentiment. Topics AI , Apps , Gaming , Meta , Social When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you. Save up to $330 toda y! REGISTER NOW Most Popular Librarians are hosting viral ‘Avoiding AI’ workshops for people who are fed up with Big Tech Amanda Silberling SpaceX launches new V3 Starlink satellites but suffers another booster failure Sean O'Kane Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M Marina Temkin US accuses American of allegedly wiping his phone using a ‘duress’ password during border search Zack Whittaker Anduril reportedly in talks to raise funding at $100B valuation, more than 3x last year’s mark Ram Iyer OpenAI makes ChatGPT Health available to all US users Ivan Mehta Tesla’s robotaxis are moving in reverse Sean O'Kane