Cette actualité concerne une promotion commerciale pour un programme de fidélité lors d'une convention grand public et ne contient aucune innovation technique ou avancée en intelligence artificielle.
Cette annonce relève d'une opération marketing grand public visant à fidéliser les utilisateurs de l'écosystème Google Play à travers un programme de loyauté commercial.
À l'occasion du Comic-Con de San Diego, Google Play organise une vente aux enchères immersive et distribue des coffres de récompenses numériques via l'application. Les membres du programme Play Points bénéficient d'un accès coupe-file et de jetons bonus échangeables contre des objets de collection.
Impact concret
Aucun impact stratégique ou opérationnel pour les équipes techniques, les décideurs IT ou les développeurs d'IA.
Applications concrètes
Échange de points de fidélité Google Play contre des équipements de jeu ou des objets de collection virtuels et physiques.
Breadcrumb Home Products & Platforms Platforms Google Play Play Points members and comic book fans can score exclusive rewards with Google Play Jul 23, 2026 | x.com Facebook LinkedIn Mail Copy link Google Play returns to Comic-Con® in San Diego with The Auction. Google Play Points members can get exclusive perks live on site, or join online for digital rewards. Tom Grinsted Product Director, Google Play Share x.com Facebook LinkedIn Mail Copy link Your browser does not support the audio element. Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Voice Speed Voice Speed 0.75X 1X 1.5X 2X Read AI-generated summary Google Play is bringing exclusive rewards to Comic-Con International for all Play Points members. You can unlock digital perks like point boosters and limited-edition gear through the app, or visit our immersive auction house in San Diego from July 23 to 25 to trade tokens for premium prizes. Join the Google Play Points program today to access these rewards and enjoy priority entry at our event. Summaries were generated by Google AI. Generative AI is experimental. "Comic book fans can score exclusive rewards with Google Play" highlights new Comic-Con perks. Gold members and above can unlock digital reward cases for points and collectibles. Use your Play Points to grab limited-edition gear like special gaming controllers. Visit the immersive San Diego auction space to trade tokens for unique prizes. Members get fast-track entry and extra tokens when they visit the event in person. Summaries were generated by Google AI. Generative AI is experimental. Google Play is giving members special rewards for Comic-Con. You can grab digital gear online or visit their booth in San Diego to win cool prizes. If you have enough points, you can even bid on high-value items like gaming chairs. Just join the Google Play Points program to start earning your perks. Summaries were generated by Google AI. Generative AI is experimental. Explore other styles: General summary Bullet points Basic explainer Google Play is returning to Comic-Con® International with even more ways for Google Play Points members to get rewarded — both on the ground and online. Starting today, you can visit our immersive auction house live in San Diego to score physical collectibles from fan favorites like MARVEL Strike Force and Crunchyroll, plus unlock exclusive perks and rare rewards from anywhere with our digital rewards case and Play Points Use tab. Here’s what to look for. Score exclusive rewards on Google Play There’s something for every Google Play Points member, and the more points you have, the more ways you can redeem them. Here’s how. Digital rewards case: Starting today, Gold+ members can unlock an exclusive digital rewards case on Google Play for a special chance to score points boosters and surprise collectibles 1 . Just look for it on the You tab or the Perks tab of Play Points home. Use tab: For instant rewards, head to the Use tab, where all Play Points members can redeem points for unique, high-demand gear, including the sold-out Gen 2 Backbone One | DEATH STRANDING 2 Limited Edition controller. Visit The Auction by Google Play For those joining us on the ground in San Diego, get ready for The Auction by Google Play. From July 23 to 25, step into an immersive space where tokens earned on-site are your currency. Kick off the fun at our giant gacha. Then move through the space knowing everyone walks away with rewards, whether you’re redeeming tokens for a custom tote bag or uniquely crafted keepsakes at the keychain charm bar or trading them at the rewards counter. Just make sure to save some tokens for the grand finale on July 25 at 5 p.m. PT, featuring a live auction hosted by Quenlin Blackwell, where you can bid live on premium, high-value rewards, including an Emerald Gemagotchi Necklace with white diamond buttons on a 14K gold ball chain, a Herman Miller Vantum Gaming Chair, and more. If you’re a Play Points member, you get perks right at the door with priority fast-track entry to both the general space and the live auction, along with a stash of special bonus tokens at check-in scaled to your membership tier. After checking in, members will unlock exclusive rewards. Not a member? Join the Google Play Points program to get more of what you want for doing what you love. Get the latest news from Google in your inbox Sign up for our newsletters with product updates, event information, special offers, and more. Done. Just one step more. Check your inbox to confirm your subscription. You can also subscribe with a different email address . Your information will be used in accordance with Google's privacy policy. You may opt out at any time. POSTED IN: Google Play 1 Gold, Platinum, and Diamond Google Play Points members: Unlock your very own rewards case starting July 23. Terms apply. Related stories Google Play Venmo is giving you a new way to pay on Google Play. Google Play We're investing $1 million in Africa's indie game developers. By Nicola Julius Google Play 3 ways Book insights helps you get more from your reading By Vitaliy Dikker Google Play Here's what developers can do with the latest Google Play updates. Google Play New ways to try, buy and master paid games with Google Play By Aurash Mahbod Google Play We’re sharing how we kept the Google Play and Android app ecosystems safe in 2025. Breadcrumb Home Products & Platforms Platforms Google Play Play Points members and comic book fans can score exclusive rewards with Google Play Jul 23, 2026 | x.com Facebook LinkedIn Mail Copy link Google Play returns to Comic-Con® in San Diego with The Auction. Google Play Points members can get exclusive perks live on site, or join online for digital rewards. Tom Grinsted Product Director, Google Play Share x.com Facebook LinkedIn Mail Copy link Your browser does not support the audio element. Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Voice Speed Voice Speed 0.75X 1X 1.5X 2X Read AI-generated summary Google Play is bringing exclusive rewards to Comic-Con International for all Play Points members. You can unlock digital perks like point boosters and limited-edition gear through the app, or visit our immersive auction house in San Diego from July 23 to 25 to trade tokens for premium prizes. Join the Google Play Points program today to access these rewards and enjoy priority entry at our event. Summaries were generated by Google AI. Generative AI is experimental. "Comic book fans can score exclusive rewards with Google Play" highlights new Comic-Con perks. Gold members and above can unlock digital reward cases for points and collectibles. Use your Play Points to grab limited-edition gear like special gaming controllers. Visit the immersive San Diego auction space to trade tokens for unique prizes. Members get fast-track entry and extra tokens when they visit the event in person. Summaries were generated by Google AI. Generative AI is experimental. Google Play is giving members special rewards for Comic-Con. You can grab digital gear online or visit their booth in San Diego to win cool prizes. If you have enough points, you can even bid on high-value items like gaming chairs. Just join the Google Play Points program to start earning your perks. Summaries were generated by Google AI. Generative AI is experimental. Explore other styles: General summary Bullet points Basic explainer Google Play is returning to Comic-Con® International with even more ways for Google Play Points members to get rewarded — both on the ground and online. Starting today, you can visit our immersive auction house live in San Diego to score physical collectibles from fan favorites like MARVEL Strike Force and Crunchyroll, plus unlock exclusive perks and rare rewards from anywhere with our digital rewards case and Play Points Use tab. Here’s what to look for. Score exclusive rewards on Google Play There’s something for every Google Play Points member, and the more points you have, the more ways you can redeem them. Here’s how. Digital rewards case: Starting today, Gold+ members can unlock an exclusive digital rewards case on Google Play for a special chance to score points boosters and surprise collectibles 1 . Just look for it on the You tab or the Perks tab of Play Points home. Use tab: For instant rewards, head to the Use tab, where all Play Points members can redeem points for unique, high-demand gear, including the sold-out Gen 2 Backbone One | DEATH STRANDING 2 Limited Edition controller. Visit The Auction by Google Play For those joining us on the ground in San Diego, get ready for The Auction by Google Play. From July 23 to 25, step into an immersive space where tokens earned on-site are your currency. Kick off the fun at our giant gacha. Then move through the space knowing everyone walks away with rewards, whether you’re redeeming tokens for a custom tote bag or uniquely crafted keepsakes at the keychain charm bar or trading them at the rewards counter. Just make sure to save some tokens for the grand finale on July 25 at 5 p.m. PT, featuring a live auction hosted by Quenlin Blackwell, where you can bid live on premium, high-value rewards, including an Emerald Gemagotchi Necklace with white diamond buttons on a 14K gold ball chain, a Herman Miller Vantum Gaming Chair, and more. If you’re a Play Points member, you get perks right at the door with priority fast-track entry to both the general space and the live auction, along with a stash of special bonus tokens at check-in scaled to your membership tier. After checking in, members will unlock exclusive rewards. Not a member? Join the Google Play Points program to get more of what you want for doing what you love. Get the latest news from Google in your inbox Sign up for our newsletters with product updates, event information, special offers, and more. Done. Just one step more. Check your inbox to confirm your subscription. You can also subscribe with a different email address . Your information will be used in accordance with Google's privacy policy. You may opt out at any time. POSTED IN: Google Play